Managing Remote HCPs
Market Research
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Overview
We were tasked to deliver market research from an annual medical conference for our client, a global pharmaceutical company. We worked in partnership with 12 HCPs who were contracted to attend sessions and complete tailored evaluation forms, which we created using our Open Audience Engage platform.
Objectives
- Gather accurate and reliable market research information about an annual medical conference in Brisbane, Australia on behalf of our client
- Partner with the HCPs contracted to attend the conference by the client to ensure they understood their schedule and how to use the platform
- Create virtual evaluation forms relevant to the conference that could store the HCPs’ responses
- Manage HCPs’ activities from the other side of the world – ensure they attend the relevant sessions and gather all the necessary information
12
Delegates
Australia
100%
Enagement
Solution
- Created session-specific evaluation surveys that the HCPs would fill out within a browser-based version of our Open Audience Engage platform
- Evaluation survey included a personal agenda with the sessions they needed to attend, a 14-question form for each session, and a survey for the end-of-day report
- The platform also hosted various materials for further information and logistical assistance
- The survey was designed to gain valuable information about session content, including abstracts: key messages, themes, data, and photos of important presentation slides where permitted
- We directed the HCPs’ insight by asking specific questions such as ‘What was the discussion on X topic?’ and ‘Did they mention Y clinical trials and if so, what is their status?’
- We committed to make contact with each of the HCPs 3 times per day: morning, to remind them of their schedule and confirm getting ready; early afternoon, to confirm their progress and check whether they had experienced any issues; and at the end of the day, to make sure that they had completed their sessions and given feedback
- Changed schedules in real-time based upon HCPs’ responses, according to what would be most relevant and useful to our client
Results
- Data gathered was highly relevant to the client due to targeted questions and adaptable schedules
- Our client was delighted with the insight; we will be providing the same service at upcoming events worldwide
- We will be introducing multilingual features such as language-specific surveys according to the choice of each HCP respondent