Healthcare Agency Exhibition
Facilitation & Technology
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Overview
Our client asked us to facilitate and lead audience engagement at this event, in a unique and complex combination of onstage and behind-the-scenes presence. This was an exhibition bringing together healthcare-related agencies, both suppliers and buyers, and featuring a keynote speaker, a panel of experts for a Q&A, and numerous workshops.
Objectives
- Manage the onstage presence of the event – liaise with faculty and act as the host
- Manage Q&A across the event
- Run workshops that engage the delegates through features such as polls, questions and brainstorming sessions
- Use our multilingual technology to enable delegates to participate in their native language
- Be aware that the audience is a mixture of professionals from different fields (from venue representatives to corporate representatives) with varying levels of awareness about the unique needs of healthcare events
- Ensure the meeting’s content is meaningful for a diverse audience
275
Delegates
Austria
92%
Enagement
Solution
- We created a structure to quiz the expert panel about what the keynote speaker had said, and used our technology to poll the audience about their opinions
- We ran 8 workshops across the multiple-day event, with speakers using iPads to take questions and release polls to their audiences
- On the final day we hosted a compliance quiz which recruited one person per table. The leaderboard feature and prizes motivated delegates to participate
- Open Audience CEO Leslie Robertson acted as the host during the closing session, in a 1:1 discussion with the event owner about the event
- We were involved in this event on multiple levels, from the flexible engagement technology, to the expert panel Q&A, to facilitating the closing session
Results
- 89% of delegates said they learned something new at this exhibition
- The 275 delegates held 2875 1:1 meetings
- Very positive response from delegates – apparent on the day and from survey responses
- The detailed feedback survey received over 110 responses
- The 8 workshops received very high scores; attendees felt they had definitely improved their knowledge of the requirements of healthcare events
- Our technology allowed us to adapt the agenda to respond to the audience’s interests in real-time
- 203 questions received, pre- and during the event
- We took advantage of the large number of questions and shaped the opening and closing discussions around them, as well as the workshops
- Data gathered will also contribute to planning for next year’s event