Live Broadcast

We delivered integration of live poll voting from both online and physically attending audiences in real-time.

Brief

To deliver a live broadcast which engages with online and physically present audiences.

Audience Challenge

To integrate engagement from all participants – a combination of attendees physically in the room and viewing online.

Client Challenge
Build advocacy through credible education, which must be easy to access.

Reduce on-the-day dropout rate.

Encourage and facilitate high levels of audience participation.

Requirements

Pre-broadcast engagement to reduce drop-out rate.

Deliver event-specific URL and branding.

One web-based platform to deliver event registration, calendar option with reminder, view the broadcast, collect audience insight based around delivery of polls.

Receive and moderate questions. Provide evaluation forms.

Delivery

Work in advance with meeting facilitator to create delegate materials to drive engagement and reduce drop-out rate.

A live broadcast, mixing audio and video from across several locations.

Integration of live poll voting from both online and physically attending audiences in real-time.

Show results to main screen/broadcast view.

Outcome

A creative and fully integrated live broadcast, gaining audience insights via the platform and own devices.

Broadcast viewing and participation available on laptops, tablets and mobile phones.

Collection of all audience questions via the platform or mobile devices – providing valuable insights for clients and informing the need for future educational topics.

Valuable delegate feedback on content and suggestions for improving future events.

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