Entries by donna@openaudience

My Barn Having Burned Down, I Can Now See the Moon

We had planned our busiest year of audience engagement events so far when Covid-19 happened. It was like our barn, that we had lovingly designed and built, had burned to the ground. This is how we adapted.

Why Virtual Meetings Might Be More Equitable

Consider a typical ad board meeting. Out of 15 or so delegates, there are a couple of ‘Rockstar’ key opinion leaders that will tend to dominate the discussion. Virtual ad boards can change the dynamic and give quieter delegates more opportunities.

Is This the End of the In-Person Advisory Board?

Some of our clients expressed doubts that a virtual advisory board could work. However, we recently ran a virtual ad board that was so successful that the client is now reconsidering whether they will have physical ad boards in the future.

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