There has been a lot of intellectual snobbery around virtual meetings, with some saying they offer an inferior level of engagement and communication. Covid-19 requiring physical distancing means rethinking these attitudes towards virtual events.
We are running a market research survey in collaboration with Time Research on the future of virtual exhibitions. We want to hear from you! Click the link to the survey inside.
Creating 2 Music Videos
Comparing and Consolidating Pre-Event Data
Our market researchers examine the issues facing exhibitions. While many meetings and conferences have moved online, exhibitions face added challenges because sponsors need to know the value of virtual stands if they are to invest in them.
We are delighted to announce that Open Audience has been awarded Trusted Partner status by Ethical MedTech, demonstrating our commitment to the application of their Code of Practice for educational healthcare events.
What can we do to move forward as events professionals during Covid-19? Here’s how we are embracing changes to live meetings, developing new engagement technology, and accepting uncertainty.
Entering 2020, we had a carefully crafted 5-year growth strategy. Covid-19 changed our view of the world forever, and taught us an important lesson about event technology and future planning.
We had planned our busiest year of audience engagement events so far when Covid-19 happened. It was like our barn, that we had lovingly designed and built, had burned to the ground. This is how we adapted.
Consider a typical ad board meeting. Out of 15 or so delegates, there are a couple of ‘Rockstar’ key opinion leaders that will tend to dominate the discussion. Virtual ad boards can change the dynamic and give quieter delegates more opportunities.
