Just how much do you know about the delegates at your international meetings? Do you know what languages they speak? What steps have you taken to ensure they clearly understand the discussion?
As the business world becomes increasingly comfortable with virtual meetings, the question many of us in the audience engagement space are being asked is: “Can all meetings be virtual?” But the question you should be considering is, “Do you really want them to be?”
The choice of platforms and technologies open to organisations when running virtual meetings creates opportunities, but this choice can also bring additional complexities. And these issues are even more pronounced in the public sector.
The vast number of video conferencing platforms and technology solutions available provide businesses with many options for their virtual meetings. Trying to understand the differences between platforms can make technology more of a distraction than an enabler.
The rapid shift to virtual has created a significant problem for large conference organisers that depend on high percentages of their revenue being generated from sponsorship. But sponsors can be reticent to switch to virtual alternatives, which they may perceive as lower in value.
Virtual Sponsored Symposia
The virtual meeting is here to stay, and for the life sciences industry, not-for-profits and professional bodies – the return to in-person meetings will be highly selective even when they can happen. What impact will this have on the events industry?
There has been a lot of intellectual snobbery around virtual meetings, with some saying they offer an inferior level of engagement and communication. Covid-19 requiring physical distancing means rethinking these attitudes towards virtual events.
We are running a market research survey in collaboration with Time Research on the future of virtual exhibitions. We want to hear from you! Click the link to the survey inside.
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