As face-to-face meetings have been forced to go virtual, the life sciences industry has had to assess how it will share R&D developments, medical insights, sales strategies, commercial developments and other information with stakeholders. Here’s how to improve these interactions.
‘Insight’ is a service Open Audience has been offering to clients in addition to our ‘Engage’ and ‘Manage’ services. The objective is to ensure that clients are getting the most from their meetings and delegates. When you are organising an event, you don’t want to leave anything to chance.
Putting on a large or even medium-sized congress or meeting is a many-layered process. Using the problem-solving skills of an engagement expert takes the guesswork and complexity out of the whole process of putting on an event.
When a client asks me to help them engage their audience at a meeting or conference, my immediate reaction is “Of course, but what do you mean by that?” The fact is, engagement means different things to different people.
Anyone can organise a meeting, but creating one that engages, motivates, teaches and inspires an audience is far from easy. When organisations seek to bring an audience together, they often turn to engagement experts to help them achieve their objectives.
Audience engagement teams must not lose sight of their top objective: to help the client deliver outstanding outcomes. Regardless of how good the technology or the team is, good meetings experts must remember the adage: “It’s not about us, it’s about you.”
The requirement to shift all meetings to virtual has presented a challenge for many in the pharmaceutical industry. What works and what doesn’t, and are you getting the engagement you need?
While some meetings and conferences are being postponed until physical sessions can return, the show must go on with medical education. Here are some of the concerns we are witnessing in the medical education arena.
Medical education is a highly prescriptive, fire-walled area. It is about exchanging information, supported by key opinion leaders and the latest data, delivered in a balanced setting. Here we discuss some of the main challenges of medical education delivery.
Medical education is very much a team sport that requires good collaboration between the various agencies involved. To get strong, compliant outcomes, happy sponsor companies, and engaged delegates, you need a well-connected, cohesive team: a ‘Dream Team’.
