Working alongside your exisitng service providers to create a fully connected delegate journey that fosters real engagement.

Not your typical event service provider

We are an audience engagement consultancy, and we specialise in both strategic consulting and tactical support with a focus on enhancing the delegate experience. Our approach centres around creating a fully connected delegate journey that fosters real engagement. We work in close partnership with your existing event suppliers and service providers; AV, logistical teams, medical communications agencies, and your exisiting platforms to elevate the entire event experience.

Our areas of expertise

Unique added value

Trusted technical partners for global Pharmaceutical hybrid and virtual event delivery. We work globally, across 5 continents and have broad experience and knowledge of working across cultures and within different corporate environments. We understand compliance, Omnichannel marketing and CRM expectations. Engaging both internal and external life science audiences. We work almost exclusively in healthcare.

Strategic Tactical Consulting

We combine big-picture planning with hands-on execution. We can help you define the event’s objectives, shape the agenda, and map the delegate experience digitally to maximise engagement by bringing in a level of strategic oversight that ensures each element adds value and connects meaningfully with the audience.
Tactically, we support on-the-ground implementation to make sure each touchpoint resonates and adapts in real-time as the event unfolds.

Audience-Centric Engagement

Our role is to ensure the audience feels connected to the content at every stage. From pre-event planning through live sessions and post-event follow-ups, we design each part of the experience to be both memorable and impactful. We’re often asked to take on full event delivery because of this integrated approach, but we are also flexible and very comfortable working in partnership with existing teams and resources.

Data-Driven Insights

What sets us apart is our focus on behavioural and outcomes data. Our approach goes beyond traditional event metrics, capturing a full digital footprint of the delegate journey. This data doesn’t just show who attended or what they watched but provides detailed insights into audience preferences, engagement patterns, and the elements that truly resonates with delegates. We then use these insights to refine future events and deliver both Return on Engagement (ROE) and educational impact.

Flexible Partnership Approach

We are a collaborative partner—working alongside other suppliers to challenge and elevate each aspect of the event. We ensure all elements are aligned with strategic goals while respecting the roles of other service providers.

Why do HCP’s attend an event?

We’ve been delivering events for some of the world’s most prestigious global HCP audiences, and believe we have a firm grasp on what they’re looking for when they attend an event.

What does event audience engagement look like?

Agenda Design

  • An extended, personalised delegate experience from registration to post-event feedback and analysis
  • User-friendly, dynamic technology that gives your audience a voice; voting, polling Q&A, word clouds, subjective insights etc.
  • Varied, relevant content, appointing the right Chair and respected, informed speakers.

Content Management & Communication

  • Managed communication flow to maintain energy and interaction
  • On-going two-way conversation with the audience – sharing data, insights and opinion
  • Efficiently capturing feedback and sharing robust analytics

Accessibility

  • Offering global language support including v/o translation and subtitling in most languages
  • Improving accessibility for regional time zones; with pre-event Q&A, voting/polling, edited highlights videos and downloads of presentations and documents
  • Temperature checks to clarify how your audience are doing on their journey

Specialising in Health Care Professional & Internal Employee Facing Events

We add value by blending strategic insight, tactical expertise, and data-driven engagement to maximise each event’s impact, adding a layer of strategic guidance that leads to better outcomes and stronger connections with the audience.

Case Studies

Live Surgery Workshops

Virtual Sponsored Symposia

Global Pharmaceutical Virtual Briefings

Creating 2 Music Videos

Virtual Advisory Board with Pre-Event Survey

Comparing and Consolidating Pre-Event Data

© Open Audience 2024